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Reddit marketing by Soar
Reddit is the internet's new source of truth. We make your brand the trusted recommendation in the conversations that rank on Google and get cited by AI.
Trusted by category leaders
4,205+community threads built
280+successful campaigns
How we get you recommended on Reddit (and ranked on Google)
Google trusts Reddit. Reddit trusts authentic voices. We make you that voice.
Your brand becomes the default answer in "[your category] reddit" searches
ChatGPT and Perplexity start citing you as the category leader
Ranking count / Sentiment %
Campaign timelineWatch your brand dominate Reddit conversations that rank on Google
Problems we solve
Problem
How do you get seen when buyers search Reddit?
You're invisible in the Reddit threads that rank when customers search your space, and your competitors are getting the recommendation.
Service
Search Visibility
We rank Reddit threads for your category's most valuable buying queries, so your brand becomes the recommendation.
Problem
How do you control what ranks for your brand?
A single negative thread is defining your brand on Reddit and costing you customers every time someone searches your name.
Service
Reputation Management
We push the bad result off Google's first page by building newer, more credible threads that take its place.
Problem
How do you win the conversations your customers already trust?
You are absent from the high-trust subreddits where your customers decide what to buy, and showing up cold gets you flagged.
Service
Community Activation
We place your brand in the communities your customers already trust, with content the subreddit reads as native.
Problem
How do you get ChatGPT and Perplexity to recommend your brand?
When buyers ask AI tools for recommendations, the answer is built from Reddit. If you're not in those threads, you're not in the answer.
Service
AI Visibility
We seed the Reddit threads LLMs cite, so your brand shows up in ChatGPT, Perplexity, and Google's AI Overviews.
Problem
How do you make Reddit ads actually convert?
Cold Reddit ads get ignored, and the platform rewards brands that already have organic trust.
Service
Reddit Ads
We build the organic foundation first, then layer paid amplification on threads already winning.
The compounding effect
Why a Reddit thread is your most durable marketing asset
A ranked Reddit thread isn't a single win. It's an asset that keeps recommending you every time someone searches Google or asks an AI, for years, not weeks.
44%
of Google searches now surface a Reddit thread on page one
Top 5
Reddit is among the most-cited sources for ChatGPT answers
18+ months
average traffic half-life of a top-3 ranked Reddit thread
Google ranks Reddit
Reddit threads occupy top-3 SERP positions for nearly half of category-defining buying queries.
AI tools cite Reddit
ChatGPT, Perplexity, and Claude pull from Reddit when forming product and service recommendations.
AI Overviews quote Reddit
Google's AI Overviews surface Reddit comments verbatim, putting your recommendation at the top of the page.
Why we win
Why most Reddit campaigns fail, and how we fix it
- 1
Warmed-up accounts mods already trust
Every Soar account is aged, hand-picked for relevant subreddit history, and manually warmed for weeks before a single brand mention. Real karma, real comment trails, real reputations the mods already trust.
- 2
Human writing tuned to the subreddit
Every post is written by a human who's read the last 60 days of the subreddit, in the cadence and voice the community already rewards.
- 3
Pre-flight checks on every post
Subreddit rules, flair, recent removals, mod history, posting cadence. All checked before submission.
- 4
Attribution to revenue
We tie every campaign to ranked queries, AI citations captured, and converted users. The metrics that pay the bills, reported every month.
Head of growth / B2B SaaS platform
Case studies
Brands we've made the default Reddit recommendation
How it works
How a Soar campaign actually runs
We don't run Reddit like a content calendar. We run it like a long-position asset. The prep up front is what makes the threads compound for years.
01
Map
Audit your existing Reddit footprint, ranked threads, and AI citation surface. Map 15-30 target subreddits by intent, mod posture, and audience overlap.
02
Seed
Hand-pick aged accounts, warm them in the target communities, and seed the first authentic posts. AMAs prepped where they fit.
03
Compound
Double down on threads gaining Google rankings. Engineer follow-up posts that link back. Amplify organic winners with targeted Reddit ads.
04
Measure
Monthly reporting on ranked queries, AI citations captured, sentiment delta, and attributed traffic. Then we adjust.
01
Map
Audit your existing Reddit footprint, ranked threads, and AI citation surface. Map 15-30 target subreddits by intent, mod posture, and audience overlap.
02
Seed
Hand-pick aged accounts, warm them in the target communities, and seed the first authentic posts. AMAs prepped where they fit.
03
Compound
Double down on threads gaining Google rankings. Engineer follow-up posts that link back. Amplify organic winners with targeted Reddit ads.
04
Measure
Monthly reporting on ranked queries, AI citations captured, sentiment delta, and attributed traffic. Then we adjust.
When in-house works
Prefer to run it yourself?
We don't think every brand needs an agency. Early-stage founders with a strong native voice often outperform any outside team. Reddit rewards genuine presence, and nobody knows your product like you do.
Self-serve via Signals
Do it yourself with our infrastructure
Aged Reddit accounts
Source aged accounts with real history to seed genuine-looking participation across the subreddits where your buyers research.
Get accountsReddit upvote services
Give your new posts the early momentum they need to surface organically before the audience even sees them.
Get upvotesAI brand mentions
Get your brand published across 20,000+ editorial sites that AI assistants and language models pull from when they recommend products.
Get AI mentionsFAQs
Common questions about Reddit marketing
Our process begins with "Conversation Discovery." We use specialized tools and in-depth manual research to pinpoint the exact subreddits and threads where your potential customers are actively discussing problems your product solves. We analyze community rules, member demographics, and overall sentiment to ensure we engage in places where our message will be welcomed and impactful.
Further reading
Go deeper on Reddit marketing
Tactics
5 common Reddit fails, and how to avoid being deleted
The specific patterns that get brand posts removed, and the prep work that prevents it.
Read articleBuyer's guide
Best Reddit marketing agencies in 2026
How to compare Reddit agencies. The criteria, philosophies, and tradeoffs that actually matter.
Read articleResearchBest subreddits for marketing, by vertical
A working map of the subreddits that drive buying decisions in each major B2B and consumer category.
Read article