Type of work: Content promotion
Channels: Reddit only
Timeline: 1 month
Total Cost: $8,000-9,000k
A retail company specializes in reinterpreting vintage tools from the 20th century and updating them for modern use. With a focus on practicality and playfulness, their products could serve as both functional tools and desk toys. The founders, who were both mechanical engineers, brought a unique perspective and expertise to the development of their products.
The Founders are launching a new product on a Kickstarter campaign, followed by a crowdfunding campaign.
They are looking for an agency that can support and run campaigns on Reddit with a goal to generate awareness and drive traffic, which we hope will lead to conversions for our client.
Our battle-tested community strategy allows us to deliver long-term community presence.
- We need to look for new creative ways and format to introduce the tools to the communities.
- Reddit has a diverse user base with a wide range of interests and communities, another challenge is looking for the right communities that aligns with our target audience.
|Month||# Posts published||Avg position per post (hot page)||Avg upvotes achieved per post||Avg comments achieved per post||Avg. takedown rate|
Overall, the campaign was successful in driving awareness and sales on the Kickstarter campaign.
“They did a great job understanding the brief and reaching the right audience.”