Pinterest marketing: the ultimate guide

Updated February 8, 2023 in Marketing

Pinterest is one of the most popular visual search engines in the world since it was first launched in the social media scene in 2011. It has become a game-changer for bloggers, entrepreneurs, and even multi-national companies.

The platform currently has 442 million active users per month, and if your business isn’t leveraging this, you’re missing out. 

According to Pinterest, 78% of its users say that content on Pinterest (even from brands) is useful compared to other sites available. This gives your business a unique opportunity to influence their purchasing decisions.

Since these users want to be inspired to try or buy new things, having a presence on Pinterest can help put your brand on their minds. This article can show you how you can buy Pinterest likes and grow your followers. 


What is Pinterest?

The best way to describe Pinterest is that it’s a mix of Instagram and Etsy. It’s an image-based website that allows users to share and discover their ideas and interests. The images posted by users are called pins.

Although a pin can stand alone, it is often grouped with similar pins in order to form themed boards. Think of it as a digitized scrapbook.

Popular content on Pinterest caters to audiences who are interested in cooking, art, fashion, DIY projects, and other lifestyle-based topics.

However, its search engine allows you to find just about any niche community on the site. This wide breadth of audiences makes Pinterest an ideal marketing spot for a variety of businesses. 

Why should you use Pinterest as a marketing tool?

So far, Pinterest seems like a social media platform best used for entertainment. That being said, why should you use Pinterest for business? Let’s take a closer look at which demographics are actively using the platform.

According to a survey conducted by the site, 60% of Pinterest’s global audience consists of women aged 25-54. In addition to that, 93% of people on the site use Pinterest reviews to decide whether they’ll purchase products and services.

This tops the percentage of people who use Instagram or Facebook for shopping. Clearly, using Pinterest for business marketing is a worthwhile pursuit.

Beginners’ guide to digital marketing strategies on Pinterest

Ready to get started? Before we can delve into our Pinterest marketing tutorial, you’ll need to create a Pinterest business account. From there on, you can optimize your account in a variety of ways.

You can add relevant hashtags and keywords to your pins, join group boards, and check your audience insights in order to improve your marketing strategy. Plus, you can run Pinterest ads.

pinterest business account

Here are a few things you need to know about running your Pinterest business account:

  1. When it comes to sharing pins, keep the 70/30 rule in mind. Create 70% of your content. This can include video pins, photos, and a shared blog post or posts. The remaining 30% of pins should be content from other people. This ensures that your account is more relatable and less likely to seem like a marketing gimmick.
  2. The most visually pleasing accounts post vertical, rather than horizontal, pins.
  3. Joining a group board will help you gain followers faster. This is because a Pinterest group board is a collection of different Pinterest accounts which post to one location. For a Pinterest user, having all of their interests on one board is convenient. This makes them more likely to follow the board and discover your page.
  4. Schedule your pins. The algorithm loves accounts that have consistent activity. Need I say more?

If social media marketing isn’t your forte, or you’d prefer to have a social media manager, check out the services at SOAR. SOAR helps budding companies increase their brand awareness by offering fully-managed digital marketing packages, such as Reddit marketing service or Quora marketing service.

What are Pinterest boards?

Pinterest boards are places where you save, collect and organize your Pins.

What are Pinterest pins?

Pins are bookmarks that people use to save content they like the most, so they can get back to it later.

If you have a business account, you can also create pins for your business to link back to your website and possibly get some website traffic.

Pinterest core

Pinterest users love the visual search engine because of its simplicity and amount of inspiration. You can also create rich pins, which is an SEO focused feature of Pinterest marketing.

It goes without saying that you should polish your Pinterest profile as much as you can if you want Pinterest users to pin your posts.

Pinterest business account

Having Pinterest business account will allow you to access plenty of additional benefits. The platform offers Pinterest Analytics, Pinterest marketing tools, Pinterest ads and more that other social media platforms do not.

Evolution of Pinterest

Pinterest was first known as the go-to site for recipes and decor ideas. But over the years, it grew past that and is now the fourth most popular social media platform in the United States.

It is currently a top visual search engine that houses various photos, graphics, links, and inspiration for almost anything.

pinterest home page

Pinterest has become a goldmine, especially for businesses with a visual aspect to their brand. Among all its users, 55% of them are on the platform to look for photos of new products.

That is why businesses should use the platform and create a Pinterest marketing strategy!

Pinterest marketing strategy

Want to try out Pinterest Marketing Strategy? There are various strategies you can use to increase brand awareness and followers. Below are the following steps:

Create branding for your profile

The first thing any business should do when forming a social media presence is to brand your profile. In Pinterest, you need to create a business account to access Pinterest analytics, rich pins, and a whole lot more.

Next, you need to add branding to your Pinterest profile. That way, your posts are recognizable to your audience.

The first step in branding your Pinterest account is choosing a cover board. Your cover board must shows pins from that board at the top of your profile. These individual pins aren’t clickable, but there is a link to that board at the cover design corner.

This is a perfect place to add branded boards with links to blog posts, graphics, and other content relating to your company. Ensure that it matches your overall branding.

Make sure that you have a profile photo and a bio. This will be the first impression you give to your followers. So make sure this content is optimized and represent you or your business.

Determine your content strategy

Do you know what type of content you will share with your target audience on Pinterest? Different types of content work well on this platform. If you still haven’t decided which one you’ll use, here are some of the most shared content on Pinterest:

  • Product pins: These are pins that showcase the products you sell. If you are a retailer or an online store, it is best to take stunning product photos and turn them into pins. From there, your target audience can see what you’re selling.
  • Blog post graphics: Another type of pins that you can use is blog post graphics pins. It allows you to promote the articles you publish on your site.
  • Infographics pin: An informational and visual content that attracts followers on Pinterest.
content strategy

Join community boards

Another marketing strategy you can use on Pinterest is joining and creating group boards. Pinterest allows users to create a board and invite others to contribute to a board.

This is a great way to get your content in front of new audiences. You can search for prominent Pinners relevant to you and check if they also have a community!

Most users who create community boards will include rules or a link to joining. So be sure to check it and see what you can find. Usually, you need to email the owner, follow their accounts, or fill out a form.

Once joined, you need to remain active by pinning some of your content and adding other pins. This way, you are only subtly promoting yourself or your business.


Pinterest may not always be the first social media platform to use for marketing. However, it sure does provide a whole lot of benefits to you and your business. Now, to truly succeed in Pinterest marketing, you should also have good content.

That’s why if you’re struggling on this part, you can subscribe to a Content Marketing Service. This service will let you have high-quality content so your Pinterest marketing efforts will not go to waste.

What is Pinterest partners?

Pinterest Partners are tools and services that make it easier for businesses to create engaging and creative ads, scale them, and measure their performance.

pinterest partners

It allows businesses to create pins for every item in their catalog, provide tools to assess how well the pins are doing, or help them sell their products.

Through this, businesses can create unique ads, automate their posts, and much more. Each partner brings various experiences, skills, and a proven track record. 

How does Pinterest partners work

Pinterest Partners provide sophisticated and innovative solutions in six different areas – Advertising, Shopping, Content marketing, Creative, Audiences, and Measurement–and every one of them has been examined for knowledge and technical expertise.

If you are a business looking to scale, there is a Pinterest Partner for every goal you have, and you can also work with various partners at the same time to achieve them. 

If you provide a tool that can help scale businesses, being a Pinterest Partner can help you reach a broader client by recommending your solutions to the users. Through this, you can now have more opportunities to share your solutions with all Pinterest users. 

How can you become a Pinterest partner

To become a Pinterest Marketing Partner, you must have creative and technical capabilities. Here are the different Pinterest Partner categories: 

  • Advertising: For businesses and agencies who are experts in Pinterest media strategy, media buying, and campaign management.
  • Audiences: If you offer a tool that can help onboard first-party data allowing your clients to use advanced targeting features. 
  • Content: Tools and services that can help in content management, build stronger Pinterest presence, Pin scheduling, and engagement dashboards. 
  • Creative: Agencies, apps, and tools that can help create creative images and are experts in design. 
  • Measurement: For those who can provide analytical solutions and custom reports. 
  • Shopping: Tools and services that can help users shop their products, such as feed managers and custom experience. 
how to become a pinterest partner

To apply as a Pinterest Marketing Partner, you need to visit this page and answer the form. The Pinterest team will review your application and contact you if you have been approved as one. 

How can businesses take advantage of Pinterest partners

If you are looking to grow your business through Pinterest, this partner program can help you achieve your goals. Pinterest has partnered with different platforms that offer various tools that can scale your business through Pinterest.

You can visit the Pinterest Program page and choose the program that aligns with your vision and goals for your business and Pinterest account. 

What happens next?

If you have been chosen to be one of the Pinterest Marketing Partners, congratulations! But this is just the beginning. Being a partner provides you with the opportunity to be recommended by Pinterest, but that doesn’t stop there.

You can step up and use this opportunity to promote your services more. For example, apart from being advertised on Pinterest only, why not widen the reach and promote it on other platforms. 

For example, you can partner up with an external agency who can manage your brand reputation on Reddit and allows you to run campaigns on the platform, offering your service to potential users outside Pinterest.

You can also hire someone to manage your Quora reputation. Answering relevant questions on Quora will funnel online traffic to your Pinterest board and promote your Pinterest Partnership. Check out the Quora answers service.

quora and reddit

Being a Pinterest Partner is just the beginning of a bigger opportunity. Whether you want to be part of the program, or you would like to take advantage of it, the program is a great avenue to scale your business. 

How to buy Pinterest likes

If you’re new to Pinterest, you probably don’t know the benefits of likes on the platform. By increasing the number of your likes, you can reach your target audience easily. You will also have the opportunity to showcase your content to a broader audience, especially those interested in what you do.

With great engagement, comes organic following. Growing likes organically can be challenging though. That’s why several platforms offer Pinterest likes for those who want an instant boost. 

Here are some sites where you can buy Pinterest likes. 

Social Prawn

Social Prawn is a US-based social media marketing agency specializing in helping individuals and businesses reach their target audience and become viral. The agency offers real likes on Pinterest and does not use any bot.

buy pinterest likes

It offers various packages at an affordable price so small businesses can utilize their services. It also promises a safe and secure transaction when you buy Pinterest likes on its website. 

Buy Cheap Followers

If you are on a tight budget but still want to buy Pinterest likes for your account, Buy Cheap Followers is the one for you. For as low as $1.99, you can buy 25 likes to boost the presence of your account. Although it’s cheap, the website promises real, genuine, and targeted likes for your images on your profile.

Buy Cheap Followers

What it does is find people who are interested in your brand and take the necessary steps to promote your posts and profile. 

Galaxy Marketing

Another agency that offers Pinterest likes is Galaxy Marketing. It’s a social media growth agency that focuses on helping people and businesses get the exposure they need on social media through selling likes and followers.

buy pinterest likes

The agency believes that the more likes you have, the more followers you can attract to your account. It also increases engagement on your profile, which can help you grow your business. 

Bonus: How to grow your Pinterest followers

Promote your Pinterest account on other social networks

To increase your chance of getting more followers, connect your account on your Facebook and Twitter accounts. Set up your permission so that newly pinned items will show up on these other sites.

This can help divert traffic from your other social media accounts to your Pinterest. Alternatively, you can use platforms such as Quora and Reddit to promote your account outside your social network. 

Services such as Managed Quora builds your presence on the site, directing them to your Pinterest account. Reddit Marketing, on the other hand, runs campaigns all over Reddit to reach a broader audience and can help you get the growth you’re looking for. 

Make unique boards

If you want to spark interest in your audience, create unique boards that stand out. For example, instead of having a board that says “casual accessories,” rename your board into something catchy such as “accessories for boring outfits” or “head-turner accessories.” These titles are eye-catching, demanding your followers for a second glance. 

Conclusion to buying Pinterest likes

Buying Pinterest likes can surely help boost your account, but it is just the beginning. To truly be successful on Pinterest, you need to produce quality contents that will make your followers and likers want more. If you can master Pinterest marketing, you are sure to bring more leads and sales to your business.