How a Dating App boosted download rate and dominated the hot page on Reddit for more than 15 hours

Updated March 8, 2023 in Case Studies

Project summary

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Type of work: Content promotion

Channels: Reddit only

Timeline: 1 month

Total Cost: $5,000-6,000

The problem

A dating app that was developed in Taiwan and allows users to call and chat with other users anonymously, and then users can decide to match with them. The app operates in a similar way to Tinder, but with conversation coming before swiping, the key differentiator is the anonymity it offers users. The app has gained widespread adoption in Asia.

The client’s main goal was to increase brand awareness and drive downloads of their dating app on Reddit, with the ultimate goal of making the app available globally. They needed to find a way to effectively promote the app on Reddit and reach a wider audience.

The solution

Our battle-tested community strategy allows us to deliver long-term community presence.

1. A custom workflow

To boost brand awareness and reputation for the client on Reddit, we identified opportunities to expand their reach to relevant communities and target audience.

2. Content distribution on Reddit

To engage this audience, we used a variety of tactics, including storytelling and controversial topics, as well as asking for recommendations, suggestions and positioning the app as the solution for many negative features of other dating apps. These strategies allowed us to effectively promote the client’s app and establish their presence on Reddit.

The challenges

  • The client’s objective was to garner a global user base with a particular emphasis on capturing the highly sought-after US market. 
  • In this competitive landscape, the challenge was to elevate the app’s presence and differentiate it from its competitors such as Tinder & Hinge.

The outcome

Month# Posts publishedAvg position per post (hot page)Avg upvotes achieved per postAvg comments achieved per postAvg. takedown rate
Month 113252320%