Type of work: Brand promotion
Channels: Reddit only
Timeline: 3 months
Total Cost: $5,000
A company specializes in creating hair revival products that are backed by extensive research and utilize revolutionary technology. Their dedication to producing innovative, effective solutions has helped them establish a reputation for providing high-quality products that help customers achieve healthy, vibrant hair.
The company was seeking an agency to run a campaign on Reddit in order to increase brand awareness and improve their reputation compared to competitors. They wanted to reach a wider audience and establish themselves as a leader in their industry through a targeted marketing campaign on Reddit.
Our battle-tested community strategy allows us to deliver long-term community presence.
The challenges for this campaign were…
- Establishing a new brand’s presence on Reddit and effectively fostering trust with the platform’s diverse community. To overcome these hurdles, innovative strategies must be employed to effectively promote the brand without relying solely on traditional endorsement techniques.
- Additionally, building a positive reputation within the Reddit community is crucial in order to establish a solid foundation for future growth and success.
|Month||# Posts published||Avg position per post (hot page)||Avg upvotes achieved per post||Avg comments achieved per post||Avg. takedown rate|
Follow-up & expansion
Continued on promoting the client’s brand and established their presence on Reddit by introducing storytelling and controversial topics and placing the client’s brand as the solution.