Ecommerce community marketing by Soar
We place your products in the community conversations buyers trust. 88% of users turn to Reddit for purchase decisions, and we make sure they find you.
Trusted by category leaders
4,205+community threads built
280+successful campaigns
How we get your products recommended on Reddit (and ranked on Google)
Buyers compare on Reddit before they buy. We make sure your product is the recommendation.
Shoppers searching '[your product] reddit review' find positive threads, not warnings
Your products become the go-to recommendation in buying advice threads
Number of threads
Search visibility timelineWatch community recommendations transform into revenue growth
Problems we solve
Problem
How do you get found when shoppers compare in your category?
You're invisible in the comparison threads buyers actually read before they buy, and you're losing the cart to competitors.
Service
Search Visibility
We rank Reddit threads for the comparison queries your buyers actually search before purchase.
Problem
How do you build trust faster than ad creative ever could?
A single 'don't buy this brand' thread can sink conversion before customers ever see your store.
Service
Reputation Management
We replace the negative threads with substantive product reviews and discussions that put your brand in a credible light.
Problem
How do you launch a new product without burning budget on cold traffic?
Paid acquisition costs three to five times what it did five years ago, and ROAS keeps falling. Community-driven launches still convert because the trust is already there.
Service
Community Activation
We seed your product into the subreddits and forums where your category gets recommended, building demand before you spend a dollar on ads.
Problem
How do you get ChatGPT and Perplexity to recommend your products?
When shoppers ask AI for gift ideas or 'best of' picks, the answers come from Reddit. If you're not in the threads, you're not in the answer.
Service
AI Visibility
We seed the Reddit threads LLMs cite, so your brand shows up in ChatGPT, Perplexity, and Google's AI Overviews when shoppers ask.
Problem
How do you make Reddit ads convert for ecommerce?
Cold Reddit ads for ecommerce underperform Meta and Google. The platform rewards brands that already have organic recommendation.
Service
Reddit Ads
We build the organic foundation first (real comments, real upvotes), then layer ads on top of threads already converting.
The compounding effect
Why a community thread sells your product for years
A ranked Reddit thread isn't a single sale. It's an asset that keeps recommending your product every time someone searches Google or asks an AI for what to buy.
88%
of social media users turn to Reddit before a purchase
51%
of online purchase conversations happen on Reddit
18+ months
average traffic half-life of a top-3 ranked product thread
Google ranks Reddit
Reddit threads occupy top SERP positions for category and product comparisons.
AI tools cite Reddit
ChatGPT, Perplexity, and Claude pull from Reddit when forming product recommendations.
Buyers convert from search
Each ranked thread sends qualified buyers to your store from organic search and AI answers.
Why we win
Why most ecommerce community campaigns fail, and how we fix it
- 1
Warmed-up accounts mods already trust
Every Soar account is aged with relevant ecommerce-subreddit history and manually warmed for weeks before a single brand mention. Real karma, real comment trails, real reputations the mods already trust.
- 2
Authentic product stories
Every post is written by a human who's read the subreddit, structured as a real customer story with real product context.
- 3
Pre-flight checks on every post
Subreddit rules on self-promotion, flair, recent removals, and posting cadence. All checked before submission.
- 4
Attribution to revenue
Every campaign ties to ranked product queries, AI citations, and attributed traffic. The threads that compound into sales, reported every month.
Founder / Retail company
Case studies
Ecommerce brands we've made the community recommendation
How it works
How a Soar ecommerce campaign actually runs
We don't run Reddit like a content calendar. We run it like a long-position asset. The prep up front is what makes the threads sell product for years.
01
Map
Audit your existing Reddit footprint and the comparison threads buyers read in your category. Map 15 to 30 target subreddits by buyer intent and mod posture.
02
Seed
Hand-pick aged accounts, warm them in the target communities, and seed authentic product stories that read as native to the subreddit.
03
Compound
Double down on threads gaining Google rankings. Engineer follow-up posts that link back. Layer paid amplification on threads already converting.
04
Measure
Monthly reporting on ranked queries, AI citations captured, and attributed orders, tied directly to revenue.
01
Map
Audit your existing Reddit footprint and the comparison threads buyers read in your category. Map 15 to 30 target subreddits by buyer intent and mod posture.
02
Seed
Hand-pick aged accounts, warm them in the target communities, and seed authentic product stories that read as native to the subreddit.
03
Compound
Double down on threads gaining Google rankings. Engineer follow-up posts that link back. Layer paid amplification on threads already converting.
04
Measure
Monthly reporting on ranked queries, AI citations captured, and attributed orders, tied directly to revenue.
When in-house works
Prefer to run it yourself?
We don't think every brand needs an agency. Early-stage founders with a strong native voice often outperform any outside team. Reddit rewards genuine presence, and nobody knows your product like you do.
Self-serve via Signals
Do it yourself with our infrastructure
Aged Reddit accounts
Source aged accounts with real history to seed genuine-looking participation across the subreddits where your buyers research.
Get accountsReddit upvote services
Give your new posts the early momentum they need to surface organically before the audience even sees them.
Get upvotesAI brand mentions
Get your brand published across 20,000+ editorial sites that AI assistants and language models pull from when they recommend products.
Get AI mentionsFAQs
Common questions about ecommerce community marketing
We start with buyer intent. We map the subreddits where your category is actively compared and recommended, then layer in mod posture, member size, and rules on self-promotion. The result is a working list of 15 to 30 communities ranked by where your customers are most likely to convert from a recommendation.
Further reading
Go deeper on Reddit marketing
Tactics
5 common Reddit fails, and how to avoid being deleted
The specific patterns that get brand posts removed, and the prep work that prevents it.
Read articleBuyer's guide
Best Reddit marketing agencies in 2026
How to compare Reddit agencies. The criteria, philosophies, and tradeoffs that actually matter.
Read articleResearchBest subreddits for marketing, by vertical
A working map of the subreddits that drive buying decisions in each major B2B and consumer category.
Read article