Insights and guides on community marketing, Reddit, SEO, and growth.
ChatGPT and Google AI Overviews now state facts about your brand no one at your company approved. Here is why it happens and how to actually correct it.
ChatGPT Atlas, Perplexity Comet, and Gemini in Chrome now browse for the buyer. Here is what agentic browsing changes for how your brand gets found.
Community marketing and astroturfing look similar from the outside and are legally worlds apart. Here is where the FTC and Reddit draw the line, and how to stay on the right side of it.
AI Mode and AI Overviews agree on the answer 86% of the time but cite the same sources only 14%. What that citation gap means for your brand.
A fake account, a squatted subreddit, an unauthorized deal in your name. Removing it is the easy part. Here is the two-track response that actually protects the brand.
Reddit is where health and wellness reputations are made, and where ChatGPT sources its answers. Here is how to market there without triggering the FTC.
AI shopping is a discovery channel, not a checkout. Where ChatGPT, Perplexity, and Google AI Mode pull product picks, and how brands earn them.
Reddit Answers went from 1M to 15M weekly users in a year. Your brand's Reddit threads now feed a second AI surface, not just ChatGPT and Google.
Reputation is no longer something you defend after a crisis. It is an asset you accumulate in the communities AI and Google now treat as ground truth.
Not one case study. The five repeatable patterns that separate brands who make Reddit work from the 80% who get banned, with named examples at each.
Both compound. But AI search cites third-party community content far more than owned blog posts. Here is the 2026 ROI comparison, with the numbers.
A post that shows downvotes 60 seconds after going live is the least reliable signal on Reddit. Vote fuzzing, herding, and filters, told apart.