11 best link building tools to use in 2022

Updated May 10, 2022 in Link building

Link building is an important aspect of any SEO strategy. Especially if you have a new website, building strategic, high-quality links is essential for success on search engines like Google. Backlinks are one of the most important things that impact search rankings.

Hence a link building campaign should be the top priority in any search engine optimization effort.

But what really does link building mean? And why is it so important?

Let us take a closer look at that before we reveal the eleven best link building tools to use in 2022.   

What is link building and why is a link building campaign so important to SEO strategy?  

A link building campaign is one that strategizes and reaches out to different reputable websites on the internet, asking them to link back to your website. Websites that have different reputable links to it, signal to search engines that they too are trustworthy websites providing a good source of information.

The link building process is an ongoing process, since the more quality backlinks you manage to get, the higher your domain authority (DA) will be.   

The most important thing to keep in mind while creating your link building strategies is to target keywords and websites that are in your niche. For example, if your website sells a product for travellers, you would want to design an outreach campaign that targets different reputed travel websites like travelandleisure.com along with travel bloggers in your niche.

Such websites in your niche would provide quality backlinks for your website and help you increase your domain authority.

There are various ways for you to create the right link building opportunities for your website. These include outreach campaigns, guest posting, participating in industry-related stories etc.

A good link building campaign will help you ultimately improve your ranking on search engines, increase organic traffic, increase your credibility and online reputation, help increase leads and sales and lower your bounce rate.

Learn about the top nine benefits of link building campaigns before we look at the different link building tools you need to use in 2022.  

Link building tools for success  

For those who need help building links, there are several link building tools to help with outreach programs and link building campaigns. Here are the top eleven link building tools that can be invaluable to help you with your link building campaign:  

Moz Pro  

Moz is one of the oldest SEO tools available in the market today to help you build links and is popular with SEO experts and digital marketing agencies around the world. The Pro version of Moz has a feature called Link Explorer that is known to be one of the world’s best backlink checkers with over 40 trillion links.

This link building tool gives you detailed information on the link metrics for any website and allows backlink tracking . These metrics include Domain Authority and Page Authority.   

moz pro

Moz Pro gives you data on the following:  

  • New and lost links for any website¬†¬†
  • Backlink checker
  • Broken links on your website¬†¬†
  • Competitors backlinks¬†¬†
  • Highlights possible link building opportunities¬†¬†
  • Spam score of backlinks¬†¬†
  • Domain authority checker¬†¬†
  • Top performing content¬†¬†
  • Anchor text analyzer¬†¬†

All this data will highlight to you what the next step in your link building efforts should be. It can also point you in the direction of the right link building opportunities, through the analysis of your competitor’s backlink profile.¬†¬†¬†

Moz Pro has four pricing plans available, based on your monthly usage starting from $99 to $599 per month. You can also get a month free as a trial month before committing to any plan. Moz is one of the favorite link building tools available in the market today.


To specifically help you build links and monitor backlinks, you should choose a link building tool like BuzzStream. This tool helps with all aspects of link building, from finding the right link building opportunities to launching outreach campaigns. This tool is a great asset for

BuzzStream helps you discover influencers in your niche and assists you in finding ways to get in touch with them. It also provides tools to help you measure and track the success of your link building campaigns and track broken links on your website.



Additionally, the digital PR feature offered by BuzzStream allows you to create outreach efforts aimed at potential journalists and bloggers you could collaborate with for backlinks.   

BuzzStream costs $24 per month and can be an invaluable link building tool to help you improve your link profile and gather relevant link data. You can also start with a free trial to see if it will be useful to you.   


Linkody is one of the most affordable link building tools available in the market today. It has a decent link index and comes with a useful feature called ‚ÄėTop Pages‚Äô that shows you which web pages get the most links.


This feature gives you insights into what kind of content works in your niche, based on data from your website and your competitor’s websites. Linkody is one of the perfect link building tools for those starting out with SEO on a limited budget.

The pricing for Linkody ranges from $14-$139 per month and you also can avail of the free one-month trial offer, to begin with. It is definitely cheaper compared to the other link building tools available in the market.


For those focusing on outreach campaigns, Pitchbox is the perfect link building tool for garnering link building opportunities. Pitchbox provides a vast database of influencers and publishers in your niche, making it easy for you to reach out to them. They also provide outreach templates to help you get in touch with these influencers.   


Pitchbox can be integrated with software like Moz, Majestic and SEMrush, allowing for further link vetting. The pricing packages and demos for Pitchbox are available on request.   


Ahrefs is another powerful link building tool that also offers a range of other SEO and marketing tools. It provides data for link outreach, backlinks analysis, link opportunities and link vetting.


It also allows you to sort pages by link growth that helps you to understand what kind of content gets the highest number of backlinks on your website. The subscription to Ahrefs starts at $99 per month. You can also avail of the trial offer and pay $7 to try it for 7 days.  


Serpstat is a popular link building tool that can be used for building quality backlinks. The Backlink Analysis Tool offered by Serpstat is perfect for analyzing the success of your link building push. Serpstat also offers other features like competitor research, keyword research, on-page audit, site audit and a lot more.


It is an affordable option and perfect for those with limited budgets. The basic plan offered by Serpstat costs 55$ per month and allows you to search up to 4000 keywords per day and track up to 15,000 keywords for your website.   


Similar to BuzzStream, NinjaOutreach makes your outreach campaign easy and convenient thanks to its huge database of social media influencers. It is essentially an outreach platform and also provides templates to help you reach out to the influencers in your niche.


This link building tool also has a feature that lets you sort influencers based on various metrics like Instagram followers and Facebook fans. The interface of NinjaOutreach is user-friendly and convenient to navigate through.

You can expect to pay anywhere between $69-$599/month for this link-building tool.   


Majestic is one of those link building tools that can be used for various additional SEO functions like keyword research, backlink analysis etc. To assist with your link building efforts, it provides functions like link outreach and link opportunities to enable backlink building.


Majestic provides a unique feature called ‚ÄėLink Context‚Äô that helps you to discover links based on their position on search engines.

The subscription for this link building tool starts at $49.99 per month.  


For those looking to combine their content marketing efforts with their link building and outreach campaign, BuzzSumo is the tool for you. This link building tool is invaluable as it provides insights into trending topics in your niche. By creating content on such trending topics, you will easily be able to get organic links to your website.   

Additionally, BuzzSumo also helps you identify various influencers in your niche and track your brand mentions across web pages and blog posts, even when your website has not been linked to them.


This gives you the opportunity to get in touch with the websites that mention your brand and ask them to link to your website.  While BuzzSumo is not really link builder tool, it can certainly be used as a link building software.

BuzzSumo’s subscription ranges from $79 to $239 per month.¬†¬†


With subscriptions starting from $99.95 per month, SEMrush is among those link building tools that offer various features like link outreach, link opportunities, bulk analysis for link vetting and backlinks analysis while highlighting broken links and offering rank tracking features.


It helps with the end-to-end link building while also offering support for other content marketing, social media marketing, SEO functions. SEMrush is one of the best link builder available in the market today.

SEMrush currently offers a 7-day trial post in which you have the option to upgrade to a paid plan.   

Link Prospector  

For those looking for a pure link building tool for extensive link prospecting, this is the tool for you. All you will need to do is enter a few keywords related to your website and this link building tool will do the rest for you.

link prospector

It gives a full link analysis of related websites and highlights the ones most relevant to your niche. This ensures a higher match and response rate for your link building campaign.

The Link Prospector subscription ranges from $47-$497 per month and is perfect for those just starting out with the link building process.   

Need assistance finding the right link building opportunities?   

Link building can be a tedious process, but ignoring it can be extremely foolish, especially if you are launching a new website. A good link building strategy not only takes into consideration the external links, but also creates a framework for building links internally.

The most efficient way to kickstart your link building campaign and gain all the benefits of backlinks is by outsourcing the link building process to specialized agencies. Such agencies specialize in creating link building strategy that can help you gain quality links to increase your domain authority and help you rank faster on search engines. There are tons of link building services to browse through. 

While the link building tools mentioned above can be great for helping with your strategy, even the best link building tools cannot provide the kind expertise link building agencies can provide.

Schedule a call with Soar and learn about our various link building packages, so you can optimize your website and start ranking quickly.