What is a Keyword research tool?
Keyword search is the most popular practice in Search Engine Optimization (SEO). SEO professionals search for the terms that people use to the most to search for a specific niche. Once they find a keyword in their niche, they explore more to find similar keywords.
Keyword research tools make this task easier by finding keywords related to your topic. Using a keyword research tool comes is useful if you have an idea about the keyword you want to use in your content marketing strategy and are looking for more variations for higher ranking.
Read: SEO for dummies
Why do you need a keyword research tool?
Driving quality online traffic to your website is the most important thing in SEO. It is not easy to drive traffic on your site if you don’t have the necessary keywords.
This is because people who search using keywords will not find your website on the first page of Google and will go to your competitors’ site.
Using correct keywords also helps your content rank high. If you have popular keywords in your blog or website content, people will come across your content more often. You are hence increasing the rank of your website.
Here are 7 best keyword research tools for SEO –
1. Google Keyword Planner
Since Google is one of the most popular search engines, it’s search trend statistics are the most accurate and comprehensive from the ones available in the market.
So, you should use the Google keyword planner to search for popular keywords. On the downside, this service is only available to the people that have at least one active campaign.
With Google Keyword Planner, you can search for a keyword using a phrase, website or category. You can also customize your keyword search based on language, location, and average monthly searches.
Google Keyword Planner also helps you determine the level of competition in your preferred keyword.
Wordtracker works differently as compared to other keyword research tools. To use this tool, you need to use a Scout browser which is an extension that is available on Google Chrome.
Once this is done, Wordtracker will give you access to keywords from its massive database of search terms and even your competitors’ keywords.
With this tool, you can track keyword performance metrics within a few minutes. Wordtracker isn’t a free keyword research tool. However, the rates are affordable.
If you want to try this tool, you can start with a free 7-day trial. In this time, you will be able to access more than 1000 keywords and SEO data from over 200 territories.
If you want a free keyword research tool for improving your content, you should go for Ubersuggest. When you put a phrase in Ubersuggest, it makes a list of various keyword combinations that are commonly used by people.
You can refer to this list and select the ones that go with your content to drive more organic traffic. This tool has many filters that help you customize your search.
Also, Ubersuggest provides keyword combinations in various languages which can be helpful if you have a diverse audience. Further, you can find popular keywords that are used in different categories like general web surfing, news, YouTube, and more.
4. Keyword Research Tool
Keyword research tool is a simple yet effective tool for finding keywords. You can search for keywords by entering a keyword that you want suggestions for and then press Get Suggestions.
Once you do this, you will get a comprehensive list of long-tail and short-tail keywords which makes it’s easier for you to optimize your content.
Additionally, you can subscribe to RankWatch and track the ranking of each keyword you are targeting. With RankWatch, you can also identify your competitors’ keywords helping you form a unique strategy. You can even find the keyword that already ranks high in SERPs but isn’t tracking them.
You only require a free account to use InstaKeywords. Once you have signed up in this tool, you can start searching for the best keyword combinations available in your niche.
For using these tools, you will need a primary phrase or keyword that is related to your content. Once this is done, InstaKeywords will generate several keyword combinations of that phrase or word.
The keyword combinations are long-tail keywords making it easier for your content to rank high. InstaKeywords also offers local and global search volume numbers of the long-tail keywords. Additionally, this tool also provides competition analysis score, Cost per Click (CPC) and the number of previous month’s searches.
Wordstream is a free keyword search tool that helps you identify and create a comprehensive list of keywords in your niche.
This tool uses different sources of information to provide keywords such as browser toolbars, internet service providers, and search engines, so the data is accurate.
It is necessary to mention that WordStream online keyword research tool has more than 1 billion keywords, making it one of the few comprehensive analytics tools available in the market.
Most people use this tool for finding long-tail keywords. The free version of this tool provides you with multiple keyword combinations with their search volume. If a keyword is popular, the search volume will be higher.
7. Answer the public
Answer The Public is an excellent tool if you want to increase the number of query-based keywords that long-tail in your database.
Apart from this, Answer The Public provides you search queries which start with prepositions like can, is near, to, for, with, is, etc. moreover, you can compare long-tail keywords with other keywords using versus, vs, like, etc.
Additionally, the keywords are listed alphabetically to make a list look organized. For using this tool, you just have to enter the seed keyword that you want in your content and find different query-based keyword combinations and suggestions that are long-tail.
In this post, you have learned –
How keyword research tool helps in a successful SEO strategy.
7 best and most affordable keyword research tools to boost organic traffic on your website.
Now, you’re ready to use a keyword research tool that provides related short-tail and long-tail keywords, more conversions, and higher session rates.
Remember to be patient and consistent. SEO is a long-term strategy and it will take some time until you see the results. Be active, consistent and don’t try to use some shady tactics…
If you need an external help, schedule a call with us. Our SEO marketing services will produce high quality and relevant content, promote that content throughout different channels online and get you necessary backlinks to improve your rankings.