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Community marketing by Soar
We make your brand visible and trusted across every community where buying decisions happen, turning conversations on Reddit, Quora, and Discord into growth.
Trusted by category leaders
4,205+community threads built
280+successful campaigns
How we make your brand the recommended community answer (across every platform)
Google trusts community. AI trusts community. We make you the trusted recommendation.
Increase average sentiment from 38% to 82% across Reddit, Quora, Discord, and forums
Become the cited recommendation in ChatGPT, Perplexity, and Google's AI Overviews
Positive sentiment %
Platform sentiment scoresAverage positive sentiment percentage across platforms
Problems we solve
Problem
How do you become the recommended brand in your category's communities?
You're invisible in the high-trust conversations that drive 51% of purchase decisions, while your competitors get the recommendation.
Service
Search Visibility
We rank threads, answers, and posts where your category's buying conversations actually happen, on Reddit, Quora, and beyond.
Problem
How do you control what communities say about your brand?
A single negative thread or answer can define your brand for years, every time someone searches your name.
Service
Reputation Management
We push down negative results and ensure positive content ranks across Reddit, Quora, and Google.
Problem
How do you win the conversations your customers already trust?
You are absent from the communities where your customers decide what to buy, and you can't show up there cold.
Service
Community Activation
We place your brand in the communities your customers already trust, with content the community reads as native.
Problem
How do you get ChatGPT and Perplexity to recommend your brand?
When buyers ask AI for product recommendations, the answer is built from Reddit and Quora. If you're not in those communities, you're not in the answer.
Service
AI Visibility
We seed the community content LLMs cite, so your brand shows up in ChatGPT, Perplexity, and Google's AI Overviews.
Problem
How do you build your own owned community?
Most branded subreddits and Discord servers sit empty. Launching one isn't the work. Growing it past 100 organic members is.
Service
Owned Community
We launch and operate owned communities with seed members, active moderation, and content the audience returns for.
The compounding effect
Why community marketing compounds across every platform
A ranked thread on Reddit, an answer on Quora, a server on Discord. Once your brand is the recommendation in those communities, the recommendation keeps paying out.
51%
of online purchase conversations happen in communities
88%
of buyers consult communities before purchase
76%
trust score Reddit and Quora users assign to community recommendations
Reddit conversations rank in Google
Reddit threads occupy top SERP positions for category-defining buying queries.
Quora answers feed AI
Quora answers are pulled by Perplexity, ChatGPT, and Claude when buyers ask questions.
Discord servers compound trust
Discord servers turn passive audiences into recommend-anywhere advocates.
Why we win
Why most community campaigns fail, and how we fix it
- 1
Warmed-up accounts mods already trust
Every Soar account is aged, hand-picked for relevant community history, and manually warmed for weeks before a single brand mention. Real karma, real comment trails, real reputations the mods already trust.
- 2
Human writing tuned to the community
Every post is written by a human who's read the last 60 days of the community, in the cadence and voice the regulars already reward.
- 3
Pre-flight checks on every post
Community rules, flair, recent removals, mod history, posting cadence. All checked before submission.
- 4
Attribution to revenue
We tie every campaign to ranked queries, AI citations captured, and converted users. The metrics that pay the bills, reported every month.
CMO / B2B SaaS unicorn
Case studies
Brands we've made the recommended community answer
How it works
How a Soar community campaign actually runs
We don't run community marketing like a content calendar. We run it like a long-position asset across platforms. The prep up front is what makes it compound for years.
01
Map
Audit your existing footprint across Reddit, Quora, Discord, and forums. Map the 30 to 60 communities most likely to drive buyers in your category.
02
Seed
Hand-pick aged accounts, warm them in the target communities, and seed the first authentic posts and answers across platforms.
03
Compound
Double down on placements that gain traction. Engineer follow-ups, link the assets together, amplify organic winners with paid where it fits.
04
Measure
Monthly reporting on ranked queries, AI citations, sentiment delta, and attributed traffic across every platform we touch.
01
Map
Audit your existing footprint across Reddit, Quora, Discord, and forums. Map the 30 to 60 communities most likely to drive buyers in your category.
02
Seed
Hand-pick aged accounts, warm them in the target communities, and seed the first authentic posts and answers across platforms.
03
Compound
Double down on placements that gain traction. Engineer follow-ups, link the assets together, amplify organic winners with paid where it fits.
04
Measure
Monthly reporting on ranked queries, AI citations, sentiment delta, and attributed traffic across every platform we touch.
When in-house works
Prefer to run it yourself?
We don't think every brand needs an agency. Early-stage founders with a strong native voice often outperform any outside team. Reddit rewards genuine presence, and nobody knows your product like you do.
Self-serve via Signals
Do it yourself with our infrastructure
Aged Reddit accounts
Source aged accounts with real history to seed genuine-looking participation across the subreddits where your buyers research.
Get accountsReddit upvote services
Give your new posts the early momentum they need to surface organically before the audience even sees them.
Get upvotesAI brand mentions
Get your brand published across 20,000+ editorial sites that AI assistants and language models pull from when they recommend products.
Get AI mentionsFAQs
Common questions about community marketing
Our process begins with ecosystem mapping. We use specialized tools and in-depth manual research to pinpoint the exact subreddits, Quora topics, Discord servers, and forums where your potential customers are actively discussing problems your product solves. We analyze community rules, member demographics, and overall sentiment to ensure we engage in places where our message will be welcomed and impactful.
Further reading
Go deeper on community marketing
Tactics
5 common Reddit fails, and how to avoid being deleted
The specific patterns that get brand posts removed, and the prep work that prevents it.
Read articleBuyer's guide
Best Reddit marketing agencies in 2026
How to compare Reddit agencies. The criteria, philosophies, and tradeoffs that actually matter.
Read articleResearchBest subreddits for marketing, by vertical
A working map of the subreddits that drive buying decisions in each major B2B and consumer category.
Read article