#1 · health
r/Fitness12.4M
Fitness threads make product utility and routine fit visible fast, especially what users stick with over time.
Google Drive
Concept2
Total GymVertical
Best subreddits for health and wellness brands
Where to get your health brand seen on Reddit. The subreddits ranked by size, with the brands users already swear by.
The take
When users ask AI about health and wellness products, it pulls answers from Reddit threads. These are the subreddits where your category gets peer-tested and recommended.
421
brands tracked
33
communities tracked
13,798
brand mentions (90 days)
Health and wellness communities rely on peer credibility. Readers in r/loseit and r/fitness trust recommendations from people who've been around, not brand-new handles. Getting your product mentioned authentically in these spaces means using profiles that fit the community's own history. Vetted Reddit accounts from Signals are aged and active in the wellness subreddits where your brand needs to appear.
The shortlist
Subreddits that matter for health and wellness brands
33 communities ranked by size. Soar-curated picks marked with a star.
| # | Subreddit | Subscribers | Top brands mentioned | Why it matters for you |
|---|---|---|---|---|
| 1 | r/Fitness health | 12.4M | Fitness threads make product utility and routine fit visible fast, especially what users stick with over time. | |
| 2 | r/nutrition science | 5.9M | Dense, evidence-heavy debates. Your brand needs citations, not marketing claims, to be taken seriously. | |
| 3 | r/loseit health | 4.1M | Behavior-change reality: adherence, setbacks, and the tools that survive month three. | |
| 4 | r/keto health | 3.9M | Keto dieters reveal ingredient preferences, tool choices, and retention over months of posting. | |
| 5 | r/Meditation health | 3.5M | Habit support and mental-clarity products. Instrumentalized wellness language gets rejected fast. | |
| 6 | r/xxfitness health | 3.1M | Women-focused fitness with high trust density. Recommendations here carry across wellness categories. | |
| 7 | r/bodybuilding health | 2.9M | Serious trainees evaluate supplements and tracking tools with data and limited patience for hype. | |
| 8 | r/science science | 34.3M | Academic science discussion. Off-topic for consumer health; niche for research-grade tools. | |
| 9 | r/space science | 27.8M | Space enthusiasts. Off-topic for health. | |
| 10 | r/dataisbeautiful science | 21.7M | Data-visualization community. Off-topic unless you visualize health outcomes compellingly. | |
| 11 | r/Futurology science | 21.6M | Future-tech speculation. Relevant for longevity and biotech narratives. | |
| 12 | r/biology science | 5.5M | Biology discussion. Off-topic for consumer health; niche for research-grade tools. | |
| 13 | r/SkincareAddiction health | 4.9M | Skincare buyers share routine language and ingredient trade-offs at depth. Direct fit for health-adjacent skincare. | |
| 14 | r/bodyweightfitness health | 4.7M | Calisthenics community. Fit for apps, programming, and low-equipment products. | |
| 15 | r/chemistry science | 3.8M | Chemistry discussion. Niche fit for supplement formulation transparency. | |
| 16 | r/yoga health | 3.3M | Yoga community. Direct fit for yoga apparel, mats, and practice apps. | |
| 17 | r/Physics science | 3.2M | Physics discussion. Off-topic for health. | |
| 18 | r/Astronomy science | 3.1M | Astronomy community. Off-topic for health. | |
| 19 | r/beginnerfitness health | 2.9M | New-fitness audience. Fit for entry-level apps, equipment, and coaching products. | |
| 20 | r/astrophotography science | 2.6M | Sky photography. Off-topic for health. | |
| 21 | r/30PlusSkinCare health | 2.3M | Mature-skin buyers. Direct fit for anti-aging skincare and derm-adjacent tools. | |
| 22 | r/ADHD health | 2.1M | ADHD community. Direct fit for ADHD-supportive tools; respect the audience carefully. | |
| 23 | r/Skincare_Addiction health | 2M | Skincare-deep audience. Direct fit for ingredient-forward brands. | |
| 24 | r/crossfit health | 1.8M | CrossFit community. Direct fit for performance gear and supplements. | |
| 25 | r/acne health | 1.7M | Acne-focused community. Direct fit for dermatology and skincare brands with clinical evidence. | |
| 26 | r/pregnant health | 1.7M | Pregnancy community. Direct fit for maternity, prenatal, and newborn-health brands. | |
| 27 | r/AskPhysics science | 1.5M | Physics Q&A. Off-topic for health. | |
| 28 | r/geography science | 1.4M | Geography discussion. Off-topic for health. | |
| 29 | r/homegym health | 1.2M | Home-gym builders. Direct fit for equipment, flooring, and gym-tech brands. | |
| 30 | r/SkincareAddicts health | 1.1M | Skincare community variant. Fit for ingredient-led skincare brands. | |
| 31 | r/GYM health | 1.1M | Gym-goer discussion. Fit for fitness apparel and accessory brands. | |
| 32 | r/nursing health | 1.1M | Coverage note forthcoming. | |
| 33 | r/HaircareScience science | 1M | Coverage note forthcoming. |
Google DriveConcept2Total Gym#2 · science
r/nutrition5.9M
Dense, evidence-heavy debates. Your brand needs citations, not marketing claims, to be taken seriously.
Nordic Naturals
Cronometer
ConsumerLab#3 · health
r/loseit4.1M
Behavior-change reality: adherence, setbacks, and the tools that survive month three.
Cronometer
MyFitnessPal
Lose It!#4 · health
r/keto3.9M
Keto dieters reveal ingredient preferences, tool choices, and retention over months of posting.
Factor
Isopure
Green Chef#5 · health
r/Meditation3.5M
Habit support and mental-clarity products. Instrumentalized wellness language gets rejected fast.
Insight Timer
Calm
Headspace#6 · health
r/xxfitness3.1M
Women-focused fitness with high trust density. Recommendations here carry across wellness categories.
Garmin
Peloton
InBody USA#7 · health
r/bodybuilding2.9M
Serious trainees evaluate supplements and tracking tools with data and limited patience for hype.
FitBody Fusion#8 · science
r/science34.3M
Academic science discussion. Off-topic for consumer health; niche for research-grade tools.
Blue Apron
Fresh Prep
Goodfood#9 · science
r/space27.8M
Space enthusiasts. Off-topic for health.
Stellarium
GMAT (General Mission Analysis Tool)
NASA#10 · science
r/dataisbeautiful21.7M
Data-visualization community. Off-topic unless you visualize health outcomes compellingly.
Airbnb
Dunkin'
D3.js#11 · science
r/Futurology21.6M
Future-tech speculation. Relevant for longevity and biotech narratives.
Everfuel
Andreessen Horowitz
Bite Toothpaste Bits#12 · science
r/biology5.5M
Biology discussion. Off-topic for consumer health; niche for research-grade tools.
Bluesky
Explore.org#13 · health
r/SkincareAddiction4.9M
Skincare buyers share routine language and ingredient trade-offs at depth. Direct fit for health-adjacent skincare.
Aquaphor
Vaseline
Native#14 · health
r/bodyweightfitness4.7M
Calisthenics community. Fit for apps, programming, and low-equipment products.
Amazon
ThenX
CaliMove#15 · science
r/chemistry3.8M
Chemistry discussion. Niche fit for supplement formulation transparency.
Thames & Kosmos
Hugging Face
The Organic Chemistry Tutor#16 · health
r/yoga3.3M
Yoga community. Direct fit for yoga apparel, mats, and practice apps.
Manduka
Liforme
Lululemon#17 · science
r/Physics3.2M
Physics discussion. Off-topic for health.
Amazon BraketAmazon Web Services
OpenQASM#18 · science
r/Astronomy3.1M
Astronomy community. Off-topic for health.
Stellarium
Star Walk 2
Sky Map#19 · health
r/beginnerfitness2.9M
New-fitness audience. Fit for entry-level apps, equipment, and coaching products.
Fairlife
Boost CampLose It!#20 · science
r/astrophotography2.6M
Sky photography. Off-topic for health.
AstroBackyard
Adobe
ZWO#21 · health
r/30PlusSkinCare2.3M
Mature-skin buyers. Direct fit for anti-aging skincare and derm-adjacent tools.
Omnilux LED
CurrentBody
NuFACE#22 · health
r/ADHD2.1M
ADHD community. Direct fit for ADHD-supportive tools; respect the audience carefully.
Drug Enforcement Administration (DEA)
Habitica
Ziploc#23 · health
r/Skincare_Addiction2M
Skincare-deep audience. Direct fit for ingredient-forward brands.
CeraVe
Supergoop!
Cetaphil#24 · health
r/crossfit1.8M
CrossFit community. Direct fit for performance gear and supplements.
Assault Fitness
Rogue Fitness
Nike#25 · health
r/acne1.7M
Acne-focused community. Direct fit for dermatology and skincare brands with clinical evidence.
Accutane#26 · health
r/pregnant1.7M
Pregnancy community. Direct fit for maternity, prenatal, and newborn-health brands.
PinkBlush Maternity
Babylist
Seraphine#27 · science
r/AskPhysics1.5M
Physics Q&A. Off-topic for health.
World Health Organization (WHO)
National Institutes of Health
Bodywell#28 · science
r/geography1.4M
Geography discussion. Off-topic for health.
National Geographic#29 · health
r/homegym1.2M
Home-gym builders. Direct fit for equipment, flooring, and gym-tech brands.
Titan FitnessRogue Fitness
REP Fitness#30 · health
r/SkincareAddicts1.1M
Skincare community variant. Fit for ingredient-led skincare brands.
Differin
Sephora
Ulta Beauty#31 · health
r/GYM1.1M
Gym-goer discussion. Fit for fitness apparel and accessory brands.
Nike
ConverseConverse#32 · health
r/nursing1.1M
Epic
Oracle Health
Meditech#33 · science
r/HaircareScience1M
Davines
Briogeo
OlaplexBrand leaderboard
The brands already winning in health and wellness brands
Top brand mentions across these subreddits in the last 90 days. These are the names AI pulls when buyers ask for recommendations in your category.
| Rank | Brand | Mentions (90d) | Mentions (30d) |
|---|---|---|---|
| 1 | 604 | 604 | |
| 2 | 565 | 332 | |
| 3 | 540 | 405 | |
| 4 | 518 | 388 | |
| 5 | 496 | 430 | |
| 6 | 361 | 295 | |
| 7 | 320 | 320 | |
| 8 | 305 | 195 | |
| 9 | 288 | 216 | |
| 10 | 272 | 272 | |
| 11 | 267 | 152 | |
| 12 | 235 | 110 | |
| 13 | 217 | 60 | |
| 14 | 208 | 105 | |
| 15 | 204 | 204 | |
| 16 | 201 | 200 | |
| 17 | 178 | 144 | |
| 18 | 171 | 78 | |
| 19 | 168 | 161 | |
| 20 | 164 | 87 | |
| 21 | 162 | 162 | |
| 22 | 154 | 123 | |
| 23 | 147 | 131 | |
| 24 | 131 | 69 | |
| 25 | 118 | 98 | |
| 26 | 115 | 66 | |
| 27 | 110 | 102 | |
| 28 | 110 | 54 | |
| 29 | 105 | 81 | |
| 30 | 99 | 99 | |
| 31 | 97 | 91 | |
| 32 | 91 | 57 | |
| 33 | 88 | 88 | |
| 34 | 87 | 87 | |
| 35 | 86 | 41 | |
| 36 | 85 | 57 | |
| 37 | 83 | 34 | |
| 38 | 82 | 55 | |
| 39 | 81 | 54 | |
| 40 | 80 | 43 | |
| 41 | 79 | 55 | |
| 42 | 74 | 74 | |
| 43 | 72 | 72 | |
| 44 | 71 | 63 | |
| 45 | 65 | 44 | |
| 46 | 64 | 48 | |
| 47 | 63 | 45 | |
| 48 | 61 | 41 | |
| 49 | 60 | 42 | |
| 50 | 60 | 40 |
Rank 1
Epic604
- 90d
- 604
- 30d
- 604
Rank 2
Rogue Fitness565
- 90d
- 565
- 30d
- 332
Rank 3
Airbnb540
- 90d
- 540
- 30d
- 405
Rank 4
Dunkin'518
- 90d
- 518
- 30d
- 388
Rank 5
Manduka496
- 90d
- 496
- 30d
- 430
Rank 6
Titan Fitness361
- 90d
- 361
- 30d
- 295
Rank 7
D3.js320
- 90d
- 320
- 30d
- 320
Rank 8
REP Fitness305
- 90d
- 305
- 30d
- 195
Rank 9
Starbucks288
- 90d
- 288
- 30d
- 216
Rank 10
Oracle Health272
- 90d
- 272
- 30d
- 272
Rank 11
Insight Timer267
- 90d
- 267
- 30d
- 152
Rank 12
Calm235
- 90d
- 235
- 30d
- 110
Rank 13
FIGS217
- 90d
- 217
- 30d
- 60
Rank 14
Omnilux LED208
- 90d
- 208
- 30d
- 105
Rank 15
Uber204
- 90d
- 204
- 30d
- 204
Rank 16
Garmin201
- 90d
- 201
- 30d
- 200
Rank 17
Lululemon178
- 90d
- 178
- 30d
- 144
Rank 18
Assault Fitness171
- 90d
- 171
- 30d
- 78
Rank 19
Liforme168
- 90d
- 168
- 30d
- 161
Rank 20
Headspace164
- 90d
- 164
- 30d
- 87
Rank 21
Waymo162
- 90d
- 162
- 30d
- 162
Rank 22
Peloton154
- 90d
- 154
- 30d
- 123
Rank 23
Aquaphor147
- 90d
- 147
- 30d
- 131
Rank 24
CeraVe131
- 90d
- 131
- 30d
- 69
Rank 25
Factor118
- 90d
- 118
- 30d
- 98
Rank 26
CurrentBody115
- 90d
- 115
- 30d
- 66
Rank 27
B Mat110
- 90d
- 110
- 30d
- 102
Rank 28
NuFACE110
- 90d
- 110
- 30d
- 54
Rank 29
Amazon105
- 90d
- 105
- 30d
- 81
Rank 30
Lyft99
- 90d
- 99
- 30d
- 99
Rank 31
Nike97
- 90d
- 97
- 30d
- 91
Rank 32
Supergoop!91
- 90d
- 91
- 30d
- 57
Rank 33
Meditech88
- 90d
- 88
- 30d
- 88
Rank 34
Titan87
- 90d
- 87
- 30d
- 87
Rank 35
Waking Up86
- 90d
- 86
- 30d
- 41
Rank 36
Native85
- 90d
- 85
- 30d
- 57
Rank 37
La Roche-Posay83
- 90d
- 83
- 30d
- 34
Rank 38
Native82
- 90d
- 82
- 30d
- 55
Rank 39
Native81
- 90d
- 81
- 30d
- 54
Rank 40
Medito80
- 90d
- 80
- 30d
- 43
Rank 41
Apple79
- 90d
- 79
- 30d
- 55
Rank 42
Vaseline74
- 90d
- 74
- 30d
- 74
Rank 43
The Coca-Cola Company72
- 90d
- 72
- 30d
- 72
Rank 44
Cronometer71
- 90d
- 71
- 30d
- 63
Rank 45
Hooga Health65
- 90d
- 65
- 30d
- 44
Rank 46
Caribou Coffee64
- 90d
- 64
- 30d
- 48
Rank 47
PinkBlush Maternity63
- 90d
- 63
- 30d
- 45
Rank 48
Lume61
- 90d
- 61
- 30d
- 41
Rank 49
Crystal60
- 90d
- 60
- 30d
- 42
Rank 50
Lume60
- 90d
- 60
- 30d
- 40
Showing top 50 of 421 tracked brands · 13.8K total mentions (90d)
Open-source companion list
The editorial version of this list lives on GitHub
Same health and wellness brands shortlist, deeper editorial: mod culture, removal patterns, marketer opinions with attribution, and an honest verdict per sub. Free to copy, adapt, and republish under CC0.
Case studies
How Soar has won in this market
B2B Software
Outranking a competitor for #1 on Google in 3 weeks
We dominated a competitive keyword by getting our client into a Reddit thread that ranked #1 on Google, displacing their top competitor.
Health & Wellness
685K Reddit views turned into top 3 Google rankings
We improved a health company's Google ranking by getting them into the right Reddit conversations, turning 685K+ views into valuable, high-ranking assets.
Beauty & Skincare / DTC
The branded subreddit that became their #1 social referral source
A Korean skincare brand entering the US needed a community hub, not just another campaign. We launched a semi-official UGC space with routine tips, product launches, and weekly contests. Six months in, it drove 47% of the brand's social referral traffic and showed up in ChatGPT answers for key product terms.
Get your brand mentioned in these subreddits.
Soar places your brand in the Reddit threads that rank on Google and get cited by ChatGPT. Built for health and wellness brands.