#1 · fashion
r/MakeupAddiction7.2M
Heavy-user makeup buyers compare formulas, shade range, and brand reputation with unusual depth.
NARS
e.l.f. Cosmetics
Maybelline New YorkVertical
Best subreddits for ecommerce brands
Where to get your ecommerce brand seen on Reddit. The subreddits ranked by size, with the brands shoppers already recommend.
The take
When shoppers ask AI what to buy, it pulls answers from Reddit threads. These are the subreddits where your category gets compared, reviewed, and recommended.
703
brands tracked
50
communities tracked
43,331
brand mentions (90 days)
Ecommerce shoppers are skeptical. Thin or brand-new accounts get dismissed instantly in communities like r/frugal and r/BuyItForLife. To show up credibly in these conversations, you need profiles with posting history and karma that fits the community. Accounts with karma and posting history sourced through Signals are built for exactly that kind of warm entry.
The shortlist
Subreddits that matter for ecommerce brands
50 communities ranked by size. Soar-curated picks marked with a star.
| # | Subreddit | Subscribers | Top brands mentioned | Why it matters for you |
|---|---|---|---|---|
| 1 | r/MakeupAddiction fashion | 7.2M | Heavy-user makeup buyers compare formulas, shade range, and brand reputation with unusual depth. | |
| 2 | r/Frugal lifestyle | 6.7M | Value-focused buyers explain what feels worth paying for. Great for defending premium positioning with evidence. | |
| 3 | r/malefashionadvice fashion | 6.3M | Men's fashion buyers compare brand fit and quality. Named recommendations compound into AI answers. | |
| 4 | r/streetwear fashion | 5.1M | Taste-setting audience that drives fashion signals across adjacent consumer categories. | |
| 5 | r/SkincareAddiction health | 4.9M | Ingredient-depth buyers who test routines and name brands in public at an unusual rate. | |
| 6 | r/BuyItForLife lifestyle | 3.4M | Durability and long-term value. One of the clearest recommendation surfaces for consumer brands. | |
| 7 | r/frugalmalefashion fashion | 3.2M | Value-shopper menswear audience. Deal threads reveal which price points actually move inventory. | |
| 8 | r/beauty lifestyle | 1.8M | Beauty buyers evaluate new brands against incumbents and discuss which launches earn repeat purchase. | |
| 9 | r/Showerthoughts lifestyle | 34M | Massive general-audience sub. Off-topic for direct ecommerce pitches; viable only for cultural tie-ins. | |
| 10 | r/GetMotivated lifestyle | 24M | Self-improvement canon. Low direct ecommerce fit; occasional crossover for wellness-adjacent brands. | |
| 11 | r/LifeProTips lifestyle | 22.9M | Practical advice hub. A useful surface for products that solve a visible household or consumer problem. | |
| 12 | r/relationship_advice lifestyle | 15.6M | Relationship discussion. Off-topic for most ecommerce brands. | |
| 13 | r/TwoXChromosomes lifestyle | 13.6M | Women's community. Strong fit for apparel and personal-care brands that respect the culture. | |
| 14 | r/Fitness health | 12.4M | Fitness threads surface apparel, equipment, and supplement demand from engaged buyers. | |
| 15 | r/gardening lifestyle | 8.7M | Gardening hobbyists. Fit for home and garden product brands. | |
| 16 | r/cars lifestyle | 7.4M | Car enthusiasts. Off-topic unless you sell automotive accessories or consumer auto products. | |
| 17 | r/AskMen lifestyle | 7.1M | Men's advice. Surfaces casual menswear and lifestyle product recommendations. | |
| 18 | r/socialskills lifestyle | 6.3M | Social-skills advice. Off-topic for ecommerce. | |
| 19 | r/dating lifestyle | 6.2M | Dating-app users. Off-topic for most ecommerce brands. | |
| 20 | r/Tinder lifestyle | 5.9M | Tinder users. Off-topic for ecommerce. | |
| 21 | r/femalefashionadvice fashion | 5.8M | Women's fashion advice. Direct fit for apparel brands with clear style identity. | |
| 22 | r/AskWomen lifestyle | 5.6M | Women's advice community. Moderate fit for personal-care and lifestyle brands. | |
| 23 | r/Sneakers fashion | 5.5M | Sneaker culture. Direct fit for footwear brands with a point of view. | |
| 24 | r/camping lifestyle | 5.5M | Camping enthusiasts. Direct fit for outdoor gear and consumables. | |
| 25 | r/Survival lifestyle | 5M | Survival and prepping. Fit for durable-goods brands with real utility. | |
| 26 | r/unpopularopinion lifestyle | 4.8M | Opinion debates. Off-topic for ecommerce. | |
| 27 | r/bodyweightfitness health | 4.7M | Calisthenics community. Fit for fitness apparel and equipment at low price points. | |
| 28 | r/dating_advice lifestyle | 4.7M | Dating advice. Off-topic for ecommerce. | |
| 29 | r/motorcycles lifestyle | 4.3M | Motorcycle enthusiasts. Direct fit for moto gear and accessory brands. | |
| 30 | r/loseit health | 4.1M | Weight-loss community. Fit for food, supplement, and tracking products that align with the journey. | |
| 31 | r/productivity lifestyle | 4.1M | Productivity tool discussion. Off-topic for ecommerce; niche fit for organizer and planner products. | |
| 32 | r/ThriftStoreHauls lifestyle | 4.1M | Thrift-haul showcase. Strong fit for secondhand, resale, and vintage brands. | |
| 33 | r/Nails fashion | 4M | Nail-care community. Direct fit for nail-care brands and tools. | |
| 34 | r/keto health | 3.9M | Keto diet community. Direct fit for keto-friendly food and supplement brands. | |
| 35 | r/AsianBeauty lifestyle | 3.6M | K-beauty and J-beauty buyers. Direct fit for Asian-skincare brands entering Western markets. | |
| 36 | r/Meditation health | 3.5M | Meditation community. Fit for wellness, sleep, and mindfulness products. | |
| 37 | r/homestead lifestyle | 3.5M | Homesteading community. Fit for durable-goods, tools, and food-production brands. | |
| 38 | r/teenagers lifestyle | 3.4M | Teen audience. Fit for youth-focused apparel and accessory brands; review ethics. | |
| 39 | r/yoga health | 3.3M | Coverage note forthcoming. | |
| 40 | r/Watches fashion | 3.3M | Coverage note forthcoming. | |
| 41 | r/BeautyGuruChatter fashion | 3.1M | Coverage note forthcoming. | |
| 42 | r/xxfitness health | 3.1M | Coverage note forthcoming. | |
| 43 | r/vandwellers lifestyle | 3M | Coverage note forthcoming. | |
| 44 | r/beginnerfitness health | 2.9M | Coverage note forthcoming. | |
| 45 | r/bodybuilding health | 2.9M | Coverage note forthcoming. | |
| 46 | r/antiwork lifestyle | 2.9M | Coverage note forthcoming. | |
| 47 | r/houseplants lifestyle | 2.9M | Coverage note forthcoming. | |
| 48 | r/introvert lifestyle | 2.8M | Coverage note forthcoming. | |
| 49 | r/malelivingspace lifestyle | 2.7M | Coverage note forthcoming. | |
| 50 | r/CasualConversation lifestyle | 2.7M | Coverage note forthcoming. |
NARSe.l.f. CosmeticsMaybelline New York#2 · lifestyle
r/Frugal6.7M
Value-focused buyers explain what feels worth paying for. Great for defending premium positioning with evidence.
Walmart
Costco
Zenni Optical#3 · fashion
r/malefashionadvice6.3M
Men's fashion buyers compare brand fit and quality. Named recommendations compound into AI answers.
Uniqlo
Lululemon
Ralph Lauren#4 · fashion
r/streetwear5.1M
Taste-setting audience that drives fashion signals across adjacent consumer categories.
Fear of GodJuJulius
Julius#5 · health
r/SkincareAddiction4.9M
Ingredient-depth buyers who test routines and name brands in public at an unusual rate.
Aquaphor
Vaseline
Native#6 · lifestyle
r/BuyItForLife3.4M
Durability and long-term value. One of the clearest recommendation surfaces for consumer brands.
Rainbow Sandals
Anker
All-Clad#7 · fashion
r/frugalmalefashion3.2M
Value-shopper menswear audience. Deal threads reveal which price points actually move inventory.
Warrior Alpaca Socks
Alfani
Allen Edmonds#8 · lifestyle
r/beauty1.8M
Beauty buyers evaluate new brands against incumbents and discuss which launches earn repeat purchase.
DoveNative
Native#9 · lifestyle
r/Showerthoughts34M
Massive general-audience sub. Off-topic for direct ecommerce pitches; viable only for cultural tie-ins.
Blind Wave
Folding IdeasReact Media#10 · lifestyle
r/GetMotivated24M
Self-improvement canon. Low direct ecommerce fit; occasional crossover for wellness-adjacent brands.
Mayo Clinic#11 · lifestyle
r/LifeProTips22.9M
Practical advice hub. A useful surface for products that solve a visible household or consumer problem.
Airbnb
AdGuard
Michelin#12 · lifestyle
r/relationship_advice15.6M
Relationship discussion. Off-topic for most ecommerce brands.
Psychology Today
The Gottman Institute#13 · lifestyle
r/TwoXChromosomes13.6M
Women's community. Strong fit for apparel and personal-care brands that respect the culture.
Hanes
Jockey
Pact#14 · health
r/Fitness12.4M
Fitness threads surface apparel, equipment, and supplement demand from engaged buyers.
Google Drive
Concept2
Total Gym#15 · lifestyle
r/gardening8.7M
Gardening hobbyists. Fit for home and garden product brands.
Baker Creek Heirloom Seeds
Orbit Irrigation
Wikipedia#16 · lifestyle
r/cars7.4M
Car enthusiasts. Off-topic unless you sell automotive accessories or consumer auto products.
Kelley Blue Book
Android
Apple CarPlay#17 · lifestyle
r/AskMen7.1M
Men's advice. Surfaces casual menswear and lifestyle product recommendations.
Uniqlo
Bic
True Classic Tees#18 · lifestyle
r/socialskills6.3M
Social-skills advice. Off-topic for ecommerce.
Toastmasters International
Facebook
Meetup#19 · lifestyle
r/dating6.2M
Dating-app users. Off-topic for most ecommerce brands.
Hinge
Bumble
Tinder#20 · lifestyle
r/Tinder5.9M
Tinder users. Off-topic for ecommerce.
TinderHinge#21 · fashion
r/femalefashionadvice5.8M
Women's fashion advice. Direct fit for apparel brands with clear style identity.
GapGap
ASOS#22 · lifestyle
r/AskWomen5.6M
Women's advice community. Moderate fit for personal-care and lifestyle brands.
LELOFacebook
Amazon#23 · fashion
r/Sneakers5.5M
Sneaker culture. Direct fit for footwear brands with a point of view.
On
Nike
IKEA#24 · lifestyle
r/camping5.5M
Camping enthusiasts. Direct fit for outdoor gear and consumables.
ThermaCELL
ColemanVaseline#25 · lifestyle
r/Survival5M
Survival and prepping. Fit for durable-goods brands with real utility.
Bic
BIC AmericaVaseline#26 · lifestyle
r/unpopularopinion4.8M
Opinion debates. Off-topic for ecommerce.
Mario
Nintendo
Nintendo#27 · health
r/bodyweightfitness4.7M
Calisthenics community. Fit for fitness apparel and equipment at low price points.
Amazon
ThenX
CaliMove#28 · lifestyle
r/dating_advice4.7M
Dating advice. Off-topic for ecommerce.
FeeldTinder
3Fun#29 · lifestyle
r/motorcycles4.3M
Motorcycle enthusiasts. Direct fit for moto gear and accessory brands.
Riders Share
Progressive
GEICO#30 · health
r/loseit4.1M
Weight-loss community. Fit for food, supplement, and tracking products that align with the journey.
Cronometer
MyFitnessPal
Lose It!#31 · lifestyle
r/productivity4.1M
Productivity tool discussion. Off-topic for ecommerce; niche fit for organizer and planner products.
Notion
ObsidianGoogle Keep#32 · lifestyle
r/ThriftStoreHauls4.1M
Thrift-haul showcase. Strong fit for secondhand, resale, and vintage brands.
The Salvation Army#33 · fashion
r/Nails4M
Nail-care community. Direct fit for nail-care brands and tools.
Essie
My Bliss KissShShop NBM#34 · health
r/keto3.9M
Keto diet community. Direct fit for keto-friendly food and supplement brands.
Factor
Isopure
Green Chef#35 · lifestyle
r/AsianBeauty3.6M
K-beauty and J-beauty buyers. Direct fit for Asian-skincare brands entering Western markets.
COSRXAmazon
Etude House#36 · health
r/Meditation3.5M
Meditation community. Fit for wellness, sleep, and mindfulness products.
Insight Timer
Calm
Headspace#37 · lifestyle
r/homestead3.5M
Homesteading community. Fit for durable-goods, tools, and food-production brands.
Halo Collar
Halo
Environmental Quality Incentives Program (EQIP)#38 · lifestyle
r/teenagers3.4M
Teen audience. Fit for youth-focused apparel and accessory brands; review ethics.
Schoology
Canvas#39 · health
r/yoga3.3M
Manduka
LiformeLululemon#40 · fashion
r/Watches3.3M
Seiko
Hodinkee
Citizen#41 · fashion
r/BeautyGuruChatter3.1M
Estée Lauder
M·A·C CosmeticsMaybelline New York#42 · health
r/xxfitness3.1M
Garmin
Peloton
InBody USA#43 · lifestyle
r/vandwellers3M
Dometic
Renogy
Battle Born Batteries#44 · health
r/beginnerfitness2.9M
Fairlife
Boost CampLose It!#45 · health
r/bodybuilding2.9M
FitBody Fusion#46 · lifestyle
r/antiwork2.9M
Microsoft Teams
Slack
Microsoft#47 · lifestyle
r/houseplants2.9M
Etsy
Steve's Leaves
eBay#48 · lifestyle
r/introvert2.8M
Toastmasters International#49 · lifestyle
r/malelivingspace2.7M
WayfairEtsy
Target#50 · lifestyle
r/CasualConversation2.7M
BumbleMeetup
NetflixBrand leaderboard
The brands already winning in ecommerce brands
Top brand mentions across these subreddits in the last 90 days. These are the names AI pulls when buyers ask for recommendations in your category.
| Rank | Brand | Mentions (90d) | Mentions (30d) |
|---|---|---|---|
| 1 | 1K | 565 | |
| 2 | 816 | 544 | |
| 3 | 804 | 475 | |
| 4 | 680 | 476 | |
| 5 | 672 | 241 | |
| 6 | 656 | 454 | |
| 7 | 651 | 492 | |
| 8 | 618 | 380 | |
| 9 | 601 | 340 | |
| 10 | 550 | 370 | |
| 11 | 531 | 326 | |
| 12 | 508 | 302 | |
| 13 | 505 | 276 | |
| 14 | 498 | 207 | |
| 15 | 496 | 342 | |
| 16 | 496 | 430 | |
| 17 | 490 | 362 | |
| 18 | 479 | 304 | |
| 19 | 463 | 353 | |
| 20 | 434 | 235 | |
| 21 | 424 | 239 | |
| 22 | 420 | 239 | |
| 23 | 412 | 277 | |
| 24 | 410 | 256 | |
| 25 | 403 | 269 | |
| 26 | 394 | 253 | |
| 27 | 372 | 249 | |
| 28 | 369 | 209 | |
| 29 | 360 | 250 | |
| 30 | 359 | 257 | |
| 31 | 353 | 256 | |
| 32 | 345 | 274 | |
| 33 | 340 | 193 | |
| 34 | 311 | 152 | |
| 35 | 311 | 172 | |
| 36 | 300 | 228 | |
| 37 | 296 | 239 | |
| 38 | 272 | 192 | |
| 39 | 268 | 232 | |
| 40 | 267 | 152 | |
| 41 | 265 | 192 | |
| 42 | 265 | 174 | |
| 43 | 239 | 167 | |
| 44 | 239 | 159 | |
| 45 | 235 | 110 | |
| 46 | 233 | 54 | |
| 47 | 231 | 166 | |
| 48 | 229 | 134 | |
| 49 | 220 | 97 | |
| 50 | 220 | 160 |
Rank 1
Costco1K
- 90d
- 1K
- 30d
- 565
Rank 2
Rainbow Sandals816
- 90d
- 816
- 30d
- 544
Rank 3
Notion804
- 90d
- 804
- 30d
- 475
Rank 4
IKEA680
- 90d
- 680
- 30d
- 476
Rank 5
Philips Sonicare672
- 90d
- 672
- 30d
- 241
Rank 6
Obsidian656
- 90d
- 656
- 30d
- 454
Rank 7
Anker651
- 90d
- 651
- 30d
- 492
Rank 8
Walmart618
- 90d
- 618
- 30d
- 380
Rank 9
Amazon601
- 90d
- 601
- 30d
- 340
Rank 10
On550
- 90d
- 550
- 30d
- 370
Rank 11
Google Keep531
- 90d
- 531
- 30d
- 326
Rank 12
Levi's508
- 90d
- 508
- 30d
- 302
Rank 13
Native505
- 90d
- 505
- 30d
- 276
Rank 14
Uniqlo498
- 90d
- 498
- 30d
- 207
Rank 15
All-Clad496
- 90d
- 496
- 30d
- 342
Rank 16
Manduka496
- 90d
- 496
- 30d
- 430
Rank 17
Lululemon490
- 90d
- 490
- 30d
- 362
Rank 18
Chaco479
- 90d
- 479
- 30d
- 304
Rank 19
Etsy463
- 90d
- 463
- 30d
- 353
Rank 20
Zojirushi434
- 90d
- 434
- 30d
- 235
Rank 21
Seiko424
- 90d
- 424
- 30d
- 239
Rank 22
Hank's Belts420
- 90d
- 420
- 30d
- 239
Rank 23
Amplenote412
- 90d
- 412
- 30d
- 277
Rank 24
Olukai410
- 90d
- 410
- 30d
- 256
Rank 25
Patagonia403
- 90d
- 403
- 30d
- 269
Rank 26
Apple394
- 90d
- 394
- 30d
- 253
Rank 27
Gap372
- 90d
- 372
- 30d
- 249
Rank 28
Todoist369
- 90d
- 369
- 30d
- 209
Rank 29
OXO360
- 90d
- 360
- 30d
- 250
Rank 30
Native359
- 90d
- 359
- 30d
- 257
Rank 31
Facebook353
- 90d
- 353
- 30d
- 256
Rank 32
Darn Tough345
- 90d
- 345
- 30d
- 274
Rank 33
Microsoft To Do340
- 90d
- 340
- 30d
- 193
Rank 34
Lodge311
- 90d
- 311
- 30d
- 152
Rank 35
Zenni Optical311
- 90d
- 311
- 30d
- 172
Rank 36
Gap300
- 90d
- 300
- 30d
- 228
Rank 37
Dove296
- 90d
- 296
- 30d
- 239
Rank 38
Target272
- 90d
- 272
- 30d
- 192
Rank 39
OtterBox268
- 90d
- 268
- 30d
- 232
Rank 40
Insight Timer267
- 90d
- 267
- 30d
- 152
Rank 41
Pyrex265
- 90d
- 265
- 30d
- 192
Rank 42
Reefs265
- 90d
- 265
- 30d
- 174
Rank 43
Apple AirPods239
- 90d
- 239
- 30d
- 167
Rank 44
Lovesac239
- 90d
- 239
- 30d
- 159
Rank 45
Calm235
- 90d
- 235
- 30d
- 110
Rank 46
YETI233
- 90d
- 233
- 30d
- 54
Rank 47
Vaseline231
- 90d
- 231
- 30d
- 166
Rank 48
ClickUp229
- 90d
- 229
- 30d
- 134
Rank 49
Nordstrom220
- 90d
- 220
- 30d
- 97
Rank 50
Sony220
- 90d
- 220
- 30d
- 160
Showing top 50 of 703 tracked brands · 43.3K total mentions (90d)
Open-source companion list
The editorial version of this list lives on GitHub
Same ecommerce brands shortlist, deeper editorial: mod culture, removal patterns, marketer opinions with attribution, and an honest verdict per sub. Free to copy, adapt, and republish under CC0.
Get your brand mentioned in these subreddits.
Soar places your brand in the Reddit threads that rank on Google and get cited by ChatGPT. Built for ecommerce brands.