This article is part of our extensive series on Reputation Management. If you haven’t read our Complete Guide to Reputation Management, we suggest you start here. Enjoy!
If you’re trying to build your brand’s presence online, you’ve certainly heard about the importance of managing your brand’s reputation. But as you’ve likely discovered, it’s a complicated business.
Sometimes, attempts to control a brand’s reputation have the opposite effect of what you want, a dangerous phenomenon known as the “Streisand Effect.” So then how can you easily manage your online reputation?
It’s not easy, which is why today’s top brands rely on reputation management companies to handle online reputation management. However, depending on your brand strategy and your company’s needs, different companies might be a better fit than others.
What are the top reputation management companies out there, and which is best for your individual situation? We’ve put together this guide comparing three of the top reputation management companies, so you can see for yourself how experts make this difficult decision.
1. Go Fish Digital’s reputation management services
Go Fish Digital is a well-established marketing company that’s been around since 2005. They offer a few different services, but one of the pillars of their business is online reputation management. Within that area, they offer a few primary services:
- Search Engine Optimization (SEO)
- Review improvement
- Autocomplete cleanup
- Message targeting
Among these, the most unique are probably their review improvement and autocomplete cleanup services. SEO is perhaps the most common service offered by reputation management companies, and that’s because it’s one of the most versatile and valuable.
On the other hand, message targeting can be specific to an industry or medium, so the best company for this service will depend on your exact needs.
Review improvement
Review improvement is another specialized field. Sites like Yelp are essential for certain industries like restaurants, so good reviews can make a significant difference in your bottom line.
However, reviews are less critical for other businesses. Before investing in review improvement, you should first make sure that your target audience looks at reviews and check which sites they trust the most.
Autocomplete cleanup
Autocomplete cleanup can be an important part of a brand’s reputation, but it’s highly situational. For example, if you find that Google’s autocomplete shows negative suggestions related to your brand, you might want to clean it up.
But not all consumers use the same search engine, and many don’t even use the search engine’s homepage where autocomplete shows up. Carefully review your brand’s needs before investing in this strategy.
Overall, Go Fish Digital is a great choice if you’re looking to improve your Yelp reviews or move some autocomplete suggestions out of the top results for certain keywords related to your brand.
2. SEO Image for online reputation management
SEO Image is an SEO and reputation management company with good industry-specific uses. If your business falls into one of their specific niches, you should look at them for your online reputation management needs. Specifically, they work best for law firms and doctors that want to improve their brand’s presence and reputation.
Reputation management for doctors & lawyers
Doctors working in private practice need to work hard to establish trust with their audience. Doctors tend to underestimate how willing their patients are to switch to a new physician, meaning they often have blindspots that reputation management can cover.
A good reputation can help keep current customers and even attract new patients from doctors whose reputations are suffering.
Like doctors, lawyers work on a relationship of trust with their clients. Because of the high cost of hiring a lawyer, someone looking to hire one needs to feel confident that their lawyer has earned a positive reputation.
That means that paying for professional reputation management can earn you significant dividends in the long run. Lawyers looking to manage their reputations online should look to companies like SEO Image that specialize in their industry.
Reputation management for professionals like doctors and lawyers is delicate and requires specialized skills. If you’re hoping to improve your private practice or law firm’s online reputation, you should take a closer look at SEO Image’s services.
3. Soar’s unique online reputation management strategy
Soar is a specialized reputation management company that build improve your reputation across Reddit communities, as well as on Google.
Soar’s reputation service is monitoring discussions across different communities within Reddit and engaging with them to improve your reputation, as well as increase your brand awareness.
Soar isn’t the largest or oldest online reputation management company. Instead, it’s a younger company that incorporates new tactics like Reddit and Quora lead generation into an SEO strategy.
For companies looking to boost their brand recognition or improve their online reputation, Soar offers uniquely valuable techniques.
Our recommendations
- If you’re looking for Yelp review or Google autocomplete improvement, Go Fish Digital is a great option
- Doctors and lawyers interested in online reputation management should look at SEO Image as specialists in their industries
- Brands that want to drive traffic to their sites and improve their reputations through Quora, Reddit, and modern SEO techniques should reach out to Soar, the leaders in those areas