The GEO stack is the new martech stack
Stop thinking about AI search as a future problem. It’s a today problem. Your customers are already getting answers about you, your competitors, and your market from models like Gemini, Perplexity, and ChatGPT.
Visibility is no longer just about ranking on a SERP. It’s about being the cited source in a generated answer. This isn’t an SEO evolution – it’s a paradigm shift.
If you’re not measuring your presence in this new channel, you’re flying blind. This is your new acquisition funnel. These are the tools you need to build and optimize it. We’re not talking about vanity metrics. We’re talking about a system for durable growth.
A systematic breakdown of 12 GEO tools by use case and scale
Part 1: The all-in-one command centers
Parse.gl
Your customers ask AI what to buy. Do you show up?
Parse is your AI visibility engine. It tracks brand mentions across ChatGPT, Claude, Gemini, and more—so you know exactly when you’re cited, how you’re ranked, and how to climb to the top.
Why Parse is #1
Mention tracking, rank insights, and competitive intelligence – all in one clean dashboard.
From startups to category leaders, companies use Parse to turn LLM-generated mentions into measurable marketing outcomes.
- 📍 Find your brand in AI-generated answers across every major model
- 📊 Understand your position – are you mentioned, ranked, or missing?
- 🔁 Track competitors – see who’s being recommended instead of you
- ⚡ Act on insight – get daily updates, visibility scores, and optimization recs
Turn anecdotes into analytics
With Parse, that’s no longer a lucky break – it’s a trackable funnel.
- Visibility Index: Are you growing in AI attention or fading away?
- Mention Rate: Are LLMs recommending you enough?
- Position Tracking: Are you ranked above your competitors?
- Prompt Explorer: See the exact queries where you’re appearing (or not)
What Parse offers
Discover
Search real-time prompts that mention your brand. Parse scans across ChatGPT, Claude, Gemini, Grok, and others.
Track
Get alerts when your brand is mentioned or dropped in rank. Know the context, model, and competitive landscape.
Analyze
Measure your AI footprint. Use the Visibility Index to track growth and gaps over time.
Inspect
Dive into every prompt, every answer, every citation. Parse gives you the raw data and the strategic view.
Try Parse
- Start tracking for free
- See where you rank today
- Understand what drives AI recommendations
2. Goodie AI
A dedicated GEO platform built for AI-native workflows rather than retrofitting SEO processes.
Core functionality:
- Identifies content gaps and offers visibility improvements
- Assists in writing content designed for AI citation
- Connects GEO efforts to business metrics
- Tests prompt effectiveness pre-publishing
Key numbers:
- 3.2× increase in citations over 6 months
- 70% faster content production
- Direct attribution to revenue
Best for: Teams focused exclusively on GEO
Price: $299–$1,499/month
3. Rankscale
Rankscale is a next-gen GEO platform for an AI-first web, focused on deep citation insights.
Core functionality:
- Scores your content for LLMs
- Analyzes sources cited by AI models
- Tracks across AI Overviews, Perplexity, and ChatGPT
- Real-time alerts on citation changes
Key numbers:
- Citation depth up to 5 levels
- Updated every 6 hours
- 94% citation match accuracy
Best for: Analytical, data-driven teams
Price: $399–$1,999/month
Part 2: The enterprise-grade powerhouse
4. Profound
Profound is a premium GEO suite built for global brands managing AI reputation at scale.
Core functionality:
- Tracks real AI search volume and questions
- Reveals how AI crawlers process your site
- Breaks down brand sentiment by region
- Integrates with BI tools
Key numbers:
- 10M+ queries tracked per month
- Coverage in 47 countries
- 91% sentiment accuracy
Best for: Global enterprises and regulated industries
Price: Starts at $5,000/month
5. Scrunch AI
Scrunch AI focuses on brand safety and misinformation control in generative platforms.
Core functionality:
- Detects and alerts on AI hallucinations
- Maps entire customer journeys within AI interfaces
- Continuous monitoring
- Generates compliance-ready reports
Key numbers:
- 97% false information detection
- Alert response under 15 minutes
- Covers 12 AI platforms
Best for: Regulated industries like finance and healthcare
Price: From $10,000/month
Part 3: The SEO-first platforms with GEO feature
6. Semrush
Semrush adds GEO features on top of its SEO powerhouse platform.
Core functionality:
- Tracks presence in Google AI Overviews
- Finds keywords triggering AI answers
- Benchmarks AI citations against organic competition
- AI visibility now part of position tracking
Key numbers:
- 500M+ keywords tracked for AI Overviews
- Instant setup for existing users
- Included in Pro+ plans
Best for: Current Semrush users
Price: $139.95+/month
7. Ahrefs
Ahrefs integrates GEO data into its robust SEO toolkit.
Core functionality:
- Tracks SERP features including AI
- Flags keywords being cited by AI
- Shows your most cited pages
- AI visibility now part of keyword difficulty
Key numbers:
- 10B+ keyword database
- Daily updates
- 5+ years of history
Best for: Ahrefs power users
Price: $99+/month
Part 4: The lean and focused specialists
8. Peec AI
Peec AI offers a clean GEO tracking solution for SMBs and agencies.
Core functionality:
- Tracks brand vs competitor citations
- Identifies citation sources
- Simple competitor benchmarking
- White-label reports
Key numbers:
- Setup in under 10 minutes
- Track up to 10 competitors
- Weekly automated reporting
Best for: Small businesses and agencies
Price: $79–$299/month
9. Otterly AI
An easy entry point for GEO monitoring with a minimalist setup.
Core functionality:
- Tracks brand and link mentions
- Basic sentiment overview
- Weekly reports by email
- Slack alerts
Key numbers:
- 24-hour monitoring cycle
- One-click setup
- Insights within a day
Best for: Solopreneurs and small teams
Price: $29–$99/month
10. KAI Footprint
Focused on giving you AI-specific SEO reports you can act on.
Core functionality:
- LLM optimization checklists
- Custom visibility reports
- Technical audits for AI-readiness
- Monthly calls with experts
Key numbers:
- 15–20 recommendations/report
- Support included
- 2.8× visibility lift in 4 months
Best for: Teams who want clear direction
Price: $199–$499/month
Part 5: The free and freemium entry points
11. HubSpot’s AI Search Grader
Get a fast, free evaluation of how your content performs in AI search.
Core functionality:
- Scores your content for AI readability
- Assesses structure for question-answering
- Identifies content gaps
- Exports results with one click
Key numbers:
- 60-second evaluation
- Up to 10 pages
- Free to use
Best for: Anyone needing a quick GEO baseline
Price: Free
12. Mangools’ AI Search Grader
A second free opinion to assess your AI visibility
Core functionality:
- AI visibility score and average rank
- Prompts your content may match
- Compare visibility with one competitor
- Exportable CSV report
Key numbers:
- 50 prompts checked
- Weekly updates
- 30-day visibility history
Best for: Mangools users or secondary verification
Price: Free
Your next move
This market is moving fast. The winner in any niche will be the brand that AI models trust as authoritative.
Your job is to become that brand.
Decision framework
- Pre-revenue or bootstrapped:
Use HubSpot’s grader for a baseline. Add Otterly AI for monitoring ($29/month). - Growth-stage with PMF:
Go straight to Peec AI or Goodie AI. Skip the free stuff. - Enterprise or regulated:
Use Profound or Scrunch AI. The risks are too high not to. - Deep in SEO platforms:
Layer on Semrush or Ahrefs GEO features. Evaluate in 30 days.
The land grab for AI visibility is happening now.
Start measuring. Start optimizing.
The machines are already talking about you.
Make sure they’re saying the right things.